Startup Advisory
Strategic mentorship from ideation through growth stage. We help founders refine their vision, validate their market, and build a roadmap for sustainable scale.
Strategic advisory, growth funding, and operational excellence — partnering with founders to build enduring companies.
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Founder & Managing Partner
Chet Cotter is a seasoned entrepreneur, investor, and startup advisor based in Austin, Texas. With over two decades of experience building and scaling companies across the technology landscape, he founded Imaximus to bring institutional-quality guidance to the founders who need it most — those at the earliest and most critical stages of growth.
Chet has a deep track record across SaaS, HealthTech, FinTech, CleanTech, and Consumer — advising founders on fundraising strategy, go-to-market execution, team building, and operational scale. His approach is founder-first: he partners closely with leadership teams, embedding himself in the journey rather than observing from the sidelines.
Rooted in Austin's tech ecosystem, Chet leverages a broad network of co-investors, operators, and advisors to create real leverage for every company he works with.
Strategic mentorship from ideation through growth stage. We help founders refine their vision, validate their market, and build a roadmap for sustainable scale.
Direct capital deployment and access to our network of co-investors. From seed rounds to Series A and beyond, we structure deals that fuel growth without sacrificing founder control.
Hands-on guidance in building scalable operations — from hiring key talent and establishing processes to financial modeling and performance optimization.
AI agents built for accountants — automating month-end close, tax prep, audit, and advisory workflows so firms can focus on higher-value client work.
Designing materials at the speed of software. Uses physics simulation and ML to model 1M+ formulations in under 60 seconds, replacing months of trial-and-error R&D.
Gen Z fitness tracking app with real-time GPS, social feeds, clubs, leaderboards, and 25+ achievements — built around community and competition.
Ready to take your startup to the next level? Reach out directly and let's start the conversation.
Get in TouchAustin, Texas